Outfit - Personal Style Consultancy

Swimwear for your Shape

There's no denying it, most women go into a panic over buying swimwear. Because, let's face it, swimwear is tricky! But don't worry if you haven't got the body of Rachel Hunter and your very own beachwear range to go with it, our useful buying guide will help you find the best swimwear for your shape.

We're talking confidence-boosting tricks, flattering styles, and the odd optical illusion thrown in for good measure. Always remember that you are aiming for a balanced silhouette. As this is (hopefully) the only time you'll appear in public in what amounts to your underwear, you've got to get it right. Time to get your swimwear sorted.

So let’s go through the dos and don’ts for different body shapes and figure challenges for women.

Wide Shoulders

Do's: Balance is the key word here. Wear bikini bottoms that have lots of colour and print and also have detail at the hips such as ties, belts and sashes. Also, halter necks are fabulous for slimming down wide shoulders.
Don'ts: Avoid the "V" silhouette by staying away from those plunging neck lines or teeny bikini bottoms.

Big Bust

Do's: Halter-top bikinis can be a good choice by offering support, while providing some nice cleavage too. Look for styles that are banded around the midriff and can be tied in back and around the neck. Look for structured swimsuits.
Don'ts: Avoid strapless bandeau top bikinis and tiny tri-tops with minimal coverage and support.

Short Legs or Torso

Do's: Play up your figure by finding a swimsuit that is cut high on the thigh. This will make your leg look much longer. Also, a one-piece suit with a plunging neckline creates a long appearance and is drop dead gorgeous!
Don'ts: Avoid boy shorts and skirted bikinis that draw the eye downward, making you look shorter.

Long Body

Do's: You can go wild with swimwear embellishments at the hips and bust line. Try horizontal stripes and fabrics with texture or pattern. Boy shorts are just the thing for your slim hips.
Don'ts: Avoid up and down stripes, high necklines and dark, solid colours when choosing a swimsuit.

No Waist

Do's: Create curves with a belted waistline, which will give the appearance of a whittled middle. Bikinis are good for you. Add some illusion at the hips with rings, ruffles and bows. If you're small on top, go for a strapless bandeau.
Don'ts: Avoid solid-coloured swimwear or horizontal striped one-pieces.

Small Bust

Do's: You are lucky that you have the body to wear ruffled bikinis and tiny tri-tops. And as for bandeau tops, only you can wear those well. Bright colours are what you want to wear on the beach this summer, so take a risk with a colour like pink.
Don'ts: Avoid bikini tops with too much fabric or have a poor fit. Opt for separate tops and bottoms.

Plus Sized

Do's: A strategically placed cut-out, or a deep V neckline on swimwear can change your image. Dark, cool colours, swirling, or V patterns are always good. Lengthen your thigh with a higher cut leg.
Don'ts: Avoid too much fabric when it comes to choosing a swimsuit. Modesty is certainly OK, but too much coverage is not. Stay away from white, neon fabrics and thick textured fabrics.

Too Much Tummy

Do's: Check out the tankini swimsuits that are on the fashion scene today. They cover just enough, but you still have the freedom and hip factor of a bikini. A one-piece with some ruching around the waist or hips can also help to conceal.
Don'ts: Avoid itsy bitsy bikinis and solid-coloured one-pieces.


Do's: When you are bigger on the bottom you want to draw people’s eyes up by wearing a pretty, eye-catching detailed bikini top. Make sure that your bottom sits well on your hips and that it is a shade darker than your bikini top.
Don'ts: Avoid boy shorts and detailed swimsuit bottoms. Keep the bottom of your suit simple.

Athletic Shape

Do's: Show off your toned arms and shoulders with a halter bikini. If you have a boyish figure, try to wear suits with flirty details. Try bows or ties on the side of the suit that will help create visual curves.
Don'ts: Avoid solid swimsuits without pattern and detail. Stay away from swimsuits that don't have support and shape.


Hourglass figures have balance shoulders and hips with a smaller waist. If this is you, you're lucky because just about any classic styled bathing suit should flatter your figure. Work with your curves, don’t hide them under tank tops and board shorts. If you’ve got it, flaunt it… with taste & style.

Here are some other tips to remember:

· Check your rear view.

· Take a photo on a digital camera when deciding what swimsuit to buy. Sometimes mirrors lie.

· Board-shorts aren’t always the answer. Sometimes they can actually make you look bigger.

If this is still all too scary to face, take a Personal Shopper with you. They will give you honest advice, and make sure that you look the best you possibly can on the beach.

Check out our services to see how we can help.